Lovely Package

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Happy Pills

October 14, 2009 | 33 Comments


Designed by Marion Donneweg | Country: Spain | Font: Filosofia

Thanks to Marion for sending us her design firm’s first project: packaging design for a candy shop in Barcelona called Happy Pills. Rather than using bags, customers use jars and pill cases to store their candy purchases.









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33 Responses to “Happy Pills”

  1. Bill Biwer
    October 14th, 2009 @ 3:10 pm

    This is a horrible idea if you have small children in the house. Don’t want them to see a bottle of regular pills and mistake them as candy… could be tragic.

  2. meks
    October 14th, 2009 @ 4:14 pm

    Packaging that confuses the line between drugs and candy is an awful idea.

  3. Hola
    October 14th, 2009 @ 5:51 pm

    ¿Cuál es la página oficial del Happy Pills y en dónde se encuentan en Barcelona?

    ¡Increible el concepto y el diseño!


  4. Michael Tyznik
    October 14th, 2009 @ 7:41 pm

    Um. Bad idea? Pills = candy? I guess as long as no one ever lets kids near them.

  5. M
    October 15th, 2009 @ 12:19 am

    Well I think it’s a nice concept in terms of “the remedy for bad humour”. I agree it would be a bit of a problem if you have small children in the house, but who leaves medicine in reach of children anyway?

  6. Ross
    October 15th, 2009 @ 1:46 am

    Is this some sort of focus group?

    This is an adult targeted candy shop in a capital city. Also, you can be forgiven for not reading the copy below the top line. Here the copy is stuff like: “To cure a broken heart” etc, this is where a lot more of the humor comes through.

    Children can’t go into a pharmacy and accidently buy paracetamol thinking it’s cola bottles, so what’s the problem? Also you shouldn’t keep medication within reach of children, so again, what’s the problem?

  7. Coty
    October 15th, 2009 @ 2:00 am

    Might not be good for kids but damn, I think the packing is super sexy. I’d eat that candy.

  8. Acsel
    October 15th, 2009 @ 3:33 am

    Horrible and awful idea? Bah! Sweets are only for kids?

  9. Lovely Package
    October 15th, 2009 @ 5:20 am

    @Paola: Al parecer Happy Pills no tiene una pagina en este momento, pero por google nos dice que tiene un local en Carrer dels Arcs 6, Barcelona. ¡Esperemos que esto ayude!

  10. fabien
    October 15th, 2009 @ 11:51 am

    horrible, stupid… over the limit…

  11. Greg
    October 15th, 2009 @ 12:12 pm

    I love this packaging. If you’re upset that its not kid friendly: don’t buy it for your kids!

  12. alex simmons
    October 15th, 2009 @ 4:26 pm

    I think it’s a great idea that, as already pointed out, may help to greatly improve the average IQ of children.

  13. Cheryl
    October 16th, 2009 @ 3:36 am

    I stock up everytime I’m in Barcelona. And yes, I even buy for my children. They love it and have never, not once, ever confused it with medicine.

    Firstly, if you think of it, no medicine I have ever seen looks anything like the happy pills packaging. Yes the general container shapes are the same but the lumo pink on a white label? I think not.

    Lastly it is short sighted to blame bad parenting on a sweet shop. Teach your children well….

  14. ela
    October 18th, 2009 @ 5:24 pm

    It’s not for kids!!!….. and i need some!

  15. carlos
    October 19th, 2009 @ 3:17 am

    I love it … Maybe some of you need a big “dosis” of it!!!!
    Bravo, M!!


  16. beauty call
    October 21st, 2009 @ 12:30 pm

    What a great find – check out our post on this packaging!

  17. Jule`
    October 27th, 2009 @ 9:58 pm

    I guess this is very clever one! I like it… it is some sort of anti depression thing or of instead taking real drugs for depression of having bad day… you can take some of these candies and you will feel better after, just like when we’re kids… candies always make us smile!

  18. Sofia
    November 8th, 2009 @ 10:53 am

    My goodness, this is wonderful.
    For all those of you who are afraid of the “not-for-children” bit, please try to understand the Spanish and random spots of English – it’s pretty clear it’s all humor-based, even a very small child who spoke Spanish would catch it. Furthermore, these are “take-away” packages, so you’d be walking into the store and picking the candy yourself, then taking the candy in the unique package.
    I think it works just fine! And also, it is absolutely hilarious. I love it.

  19. Aelys
    February 7th, 2010 @ 2:53 am

    I love this shop, you get to make your own assortments and choose the packaging. Lovely concept!

  20. Cindy
    March 4th, 2010 @ 11:11 am

    I like candy, and candy makes me happy. so happy pills is a good idea :)

  21. Dee
    April 14th, 2010 @ 12:28 pm

    OMG….where can I get these?!? Definitely my fav so far.

  22. Ahsan R. Shami
    May 1st, 2010 @ 7:48 pm

    This is great stuff! It’s incredibly attractive and is funny, with a bit of a wink.

    I don’t understand the concern about pharma vs candy. I could see a problem if it was aspirin/paracetamol disguised in candy packaging, but the other way around? What the worst that could happen — a hyper kid?

  23. Duckybaires
    July 27th, 2010 @ 1:07 pm

    It’s not for kids!! Love it!!! Beautifull!!

  24. Kathrine
    September 13th, 2010 @ 1:20 am

    How (where) do I buy it??? 😀

  25. Adri
    September 13th, 2010 @ 10:22 am

    If you love the packaging the store is even more of a delight! I spent a good half hour there, in Barcelona picking my label and stuffing my jar full of candy. Love it.

  26. meimi132
    September 13th, 2010 @ 1:48 pm

    I actually love this idea. Regardless of what the naysayers at the top say, its an awesome idea. Very cool designs. I’d totally buy. Or get my own pill bottles and use them to store candy, with labels & whatnot.

  27. Tyler
    January 31st, 2011 @ 1:35 am

    These happy pills stores are everywhere in Barcelona…

  28. Sanchezserious
    December 8th, 2011 @ 5:36 pm

    In Spain drugs are not sold in jars like this ones, so there’s no risk of confusion. The packaging reminds of the drug jars seen in american films.

  29. Silvio
    February 10th, 2012 @ 9:32 pm

    There is a copy of this concept allready in a lot of stores here in Argentina, watch out designers!

  30. Clink!
    December 11th, 2012 @ 7:53 pm

    I’m very upset because i just attempted to purchase these and you cannot order them in the US!

  31. Paul Klein
    April 23rd, 2013 @ 9:54 am

    Phenomenal. This idea goes beyond making the end user happy with candy but the creative like me happy to see such an inventive idea. Great ideas are contagious and this is certainly one of them.

  32. Fergus
    May 4th, 2013 @ 2:09 am

    It isn’t just an awful idea, it is poor in terms of design. Times new roman font and a ready made symbol…not impressed.

  33. Tiffany
    August 22nd, 2014 @ 7:35 am

    Dont buy this for your kids then if parents sre so against this. I think its a terrific idea because teens and up who have comon sense think of it as humorous and we love it because candy makes us happy and how tic tacs could lokk similar to pills so we find that humorous and cute.

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