Oct 14, 2009
Happy Pills
Designed by Marion Donneweg | Country: Spain | Font: Filosofia
Thanks to Marion for sending us her design firm’s first project: packaging design for a candy shop in Barcelona called Happy Pills. Rather than using bags, customers use jars and pill cases to store their candy purchases.
20 Comments, Comment or Ping
Bill Biwer
This is a horrible idea if you have small children in the house. Don’t want them to see a bottle of regular pills and mistake them as candy… could be tragic.
Oct 14th, 2009
meks
Packaging that confuses the line between drugs and candy is an awful idea.
Oct 14th, 2009
Hola
¿Cuál es la página oficial del Happy Pills y en dónde se encuentan en Barcelona?
¡Increible el concepto y el diseño!
Saludos,
Paola
Oct 14th, 2009
Michael Tyznik
Um. Bad idea? Pills = candy? I guess as long as no one ever lets kids near them.
Oct 14th, 2009
M
Well I think it’s a nice concept in terms of “the remedy for bad humour”. I agree it would be a bit of a problem if you have small children in the house, but who leaves medicine in reach of children anyway?
Oct 15th, 2009
Ross
Is this some sort of focus group?
This is an adult targeted candy shop in a capital city. Also, you can be forgiven for not reading the copy below the top line. Here the copy is stuff like: “To cure a broken heart” etc, this is where a lot more of the humor comes through.
Children can’t go into a pharmacy and accidently buy paracetamol thinking it’s cola bottles, so what’s the problem? Also you shouldn’t keep medication within reach of children, so again, what’s the problem?
Oct 15th, 2009
Coty
Might not be good for kids but damn, I think the packing is super sexy. I’d eat that candy.
Oct 15th, 2009
Acsel
Horrible and awful idea? Bah! Sweets are only for kids?
Oct 15th, 2009
Lovely Package
@Paola: Al parecer Happy Pills no tiene una pagina en este momento, pero por google nos dice que tiene un local en Carrer dels Arcs 6, Barcelona. ¡Esperemos que esto ayude!
Oct 15th, 2009
fabien
horrible, stupid… over the limit…
Oct 15th, 2009
Greg
I love this packaging. If you’re upset that its not kid friendly: don’t buy it for your kids!
Oct 15th, 2009
alex simmons
I think it’s a great idea that, as already pointed out, may help to greatly improve the average IQ of children.
Oct 15th, 2009
Cheryl
I stock up everytime I’m in Barcelona. And yes, I even buy for my children. They love it and have never, not once, ever confused it with medicine.
Firstly, if you think of it, no medicine I have ever seen looks anything like the happy pills packaging. Yes the general container shapes are the same but the lumo pink on a white label? I think not.
Lastly it is short sighted to blame bad parenting on a sweet shop. Teach your children well….
Oct 16th, 2009
ela
It’s not for kids!!!….. and i need some!
Oct 18th, 2009
carlos
I love it … Maybe some of you need a big “dosis” of it!!!!
Bravo, M!!
<3<3<3<3<3<3
Oct 19th, 2009
beauty call
What a great find - check out our post on this packaging! http://www.beautylabny.com/blog/2009/10/21/happy-pills/
Oct 21st, 2009
Jule`
I guess this is very clever one! I like it… it is some sort of anti depression thing or of instead taking real drugs for depression of having bad day… you can take some of these candies and you will feel better after, just like when we’re kids… candies always make us smile!
Oct 27th, 2009
Sofia
My goodness, this is wonderful.
For all those of you who are afraid of the “not-for-children” bit, please try to understand the Spanish and random spots of English - it’s pretty clear it’s all humor-based, even a very small child who spoke Spanish would catch it. Furthermore, these are “take-away” packages, so you’d be walking into the store and picking the candy yourself, then taking the candy in the unique package.
I think it works just fine! And also, it is absolutely hilarious. I love it.
Nov 8th, 2009
Aelys
I love this shop, you get to make your own assortments and choose the packaging. Lovely concept!
Feb 7th, 2010
Cindy
I like candy, and candy makes me happy. so happy pills is a good idea
Mar 4th, 2010
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