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Hardegger Hüppen

January 8, 2013 | 5 Comments

Designed by Nadine Geissbühler | Country: Switzerland

“Hardegger bakes original Zurich Hüppen from a decades-old secret family recipe, using only natural ingredients. Geissbühler was briefed to give the traditional Company a refreshing Deign and Image without losing the value of old traditions. That’s how Geissbühler came up with the Lion as it is the main symbol of Zurich. With the coloured tongues it gives it all a twinkle in the eye and puts it into modern times.”

Comments

5 Responses to “Hardegger Hüppen”

  1. Andy Wallace
    January 9th, 2013 @ 9:12 am

    Stunning, the contrast of detail and simplicity makes this my favourite piece of Branding and Packaging for some time.

  2. Almog Shemesh
    January 30th, 2013 @ 7:30 am

    Wow this is good! i like the tongues with the colors, very clean and smart!

  3. carlyn
    February 6th, 2013 @ 7:54 pm

    Old world charm meets clean design & friendly flavor colors.

  4. andi
    February 7th, 2013 @ 9:04 am

    Love this for its sheer ridiculousness…

  5. Malinee Saechee
    March 8th, 2013 @ 9:20 am

    I love this. Very clever!

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