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Curating the very best packaging design

Harem Sultan

May 6, 2010 | 5 Comments

Designed by TBWA\Istanbul | Country: Turkey

“Harem Sultan is a premium wine brand that is only sold at duty free shops in Turkey targeting foreign tourists. The brief was to design a packaging that would create conversation on the table when people go back to their countries. Something that foreigners would love to buy not only as wine but as a “Special Souvenir from Turkey”.

Each bottle is dressed with the famous Kaftan of an Ottoman Sultan. The colours of the Kaftans indicate the sort of wine in the bottle.  At the back of each bottle there is the real story of the Kaftan. The Kaftans are all handcrafted in silk. And are all designed by the original textiles of the Ottoman Sultans.”


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5 Responses to “Harem Sultan”

  1. Dee
    May 7th, 2010 @ 7:54 am

    I absolutely LOVE thise! Can’t wait to purchase them when I go to Turkiye!

  2. Zack
    May 7th, 2010 @ 8:22 pm

    So special, and very detailed.

  3. Gulay Eraf
    February 13th, 2012 @ 12:07 pm

    Herhalde Osmanli temali sarap sisesi tasarimi denince insanin aklina gelebilecek ilk tasarim buydu..

  4. himanshu rawat
    April 5th, 2013 @ 10:34 pm

    sexooo…. i simply love dis…

  5. yaaargic
    June 5th, 2013 @ 12:55 am

    It is a highly unfortunate and unrealistic design:
    1- Ottoman sultans were not drinking alcohol
    2- Turks are not Jewish they are Muslim and there is an Davidian triangle in the pattern as a necklace (they tried to hide but it is obvious).

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Lovely Package

Curating the very best packaging design