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Curating the very best packaging design

Harmonian

May 31, 2014 | No Comments

Designed by mousegraphics | Country: Greece

“Harmonian, includes a wide range of special food, from olive oil, to flour, pasta, herb infusions, and fleur de sell. What makes them unique is the fact that many of them are based on the Triticum Dicoccum variety of wheat seeds, one of the earliest domesticated, dual core crops, in the ancient world, the official favorite of the Ancient Greeks.

The briefing (in brief): “We want a packaging design which will introduce in the most definitive way a radical line of food products. They are actually more of ‘food principles’, as they all suggest a new, health-smart and taste-full way of life. We want the design to be equally innovative.” The target consumer: Greek and foreign markets. Health conscious and demanding consumers. Products offered in specialized food shops, delicatessen stores, brand e-shop.”

“We opted for a design which would convey the dual nature of these valuable seeds as well the harmony and balance, the mathematical perfection of the spindle shape, which these seeds recall. Using Lucio Fontana’s famous Tagli (slash) pieces as additional inspiration, we designed simple white surfaces – packages which are distinguished by the illusion of a cut, a twofold spindle like incision on paper. Blurring the distinction between two and three dimensionality, this is also a simple but decisive design gesture that alludes to a space-system and calm connoisseurship”, says Mousegraphics’ owner Greg Tsaknakis.”

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