Lovely Package

Curating the very best packaging design

He Wood Fragrance

June 3, 2009 | 3 Comments

hewood

Designed by DSquared² | Country: Canada

Inspired by their Canadian heritage, identical twin design duo DSquared² created the fragrance He Wood with an outdoorsy vetiver scent.

“(The bottle) was inspired by a trip to our home country, where they have these bottles of maple syrup at the duty-free shop that come in a wooden box to protect it like it’s precious. Plus we liked the idea of the contrast of warm wood and a cold glass bottle.”

The square bottle cap and bottle shape play on DSquared²’s brand name, and the natural characteristics of the red alder wood means no too bottles are identical.

Comments

3 Responses to “He Wood Fragrance”

  1. *SNYdesign
    June 3rd, 2009 @ 12:24 am

    I love this scent (and of course the packaging). I had to get it, although it’s a man’s scent, I wear it almost every day:)

  2. Ruben.T
    June 5th, 2009 @ 7:04 am

    great design,cool idea.

  3. casey
    June 15th, 2009 @ 12:44 pm

    personally, i’m not too crazy about this design.

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