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Heineken Icone Pure

August 11, 2010 | 7 Comments

Designed by ORA-ÏTO | Country: France

“Heineken and French designer ORA-ÏTO teamed up again after previous collaborations. Back in 2002 ORA-ÏTO received the ‘oscar for the best packaging’ for his aluminum Heineken bottle. The outcome of the latest collaboration is a new limited edition set of 100% sustainable aluminum bottles; the Icone Pure.

The new bottle is white with a green dotted inscription and featuring the iconic green logo of Heineken on the front and back.”

Via Minimalissimo

Comments

7 Responses to “Heineken Icone Pure”

  1. akrok design
    August 11th, 2010 @ 9:52 am

    “100% sustainable aluminum bottles” – LOL! yeah, right.

    design wise, this bottle do not feel or look like a Heineken.

  2. Str
    August 11th, 2010 @ 1:30 pm

    Sustainable? You must be joking

  3. db
    August 12th, 2010 @ 1:30 am

    this looks like my son’s milk bottle in the fridge.

  4. Billy
    August 15th, 2010 @ 11:14 pm

    Looks nothing like a beer bottle. And that IS a problem. And second, when I see the huge white spaces with a light dot font it feels like a diet product. Correct me if I’m wrong…

  5. Felipe
    August 16th, 2010 @ 5:18 pm

    Give my GREEN back.

  6. Andrew
    August 25th, 2010 @ 7:26 am

    Aluminium is 100% recyclable! So yeah, it can be 100% sustainable…

    Design, not great

  7. Dan
    August 31st, 2010 @ 3:57 pm

    When will you people stop using the word sustainable as shorthand for paper pulp or cardboard packaging. Think about what you write or say before you hit submit.

    Sustainable just means the material can be sustained without using new raw material. Aluminum is totally sustainable, 100% recyclable and re-enters the production chain within about 40 days of being picked up from your recycle bins without generational degradation. And it doesn’t take a whole lot of energy to do all this.

    I like it, but I agree that white isn’t really very ‘Heineken’ even for a LE product.

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