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Heineken Light

October 25, 2008 | 1 Comment

Designed by VBAT | Country: The Netherlands

“The design of the primary and secondary packaging had to be distinctively different from the world famous ‘racetrack’ design of the regular Heineken premium beer, while still using the same recognizable brand identifiers. It was decided to combine the brand name and the red ‘star’ with an uncomplicated label containing white and silver details. This way the light version got a fresh, modern and uncluttered character.”

Comments

One Response to “Heineken Light”

  1. dawn paquette
    January 11th, 2009 @ 1:42 pm

    hi guys..

    me and my buddy rolinda took pics in newport ri for the new beer. we took a wicked good pic and i saw it on the site.. now i cant find it…
    we took the pics at the chowder cookoff in newport ri.. is there any way to bring that pic back up so i can add it to your site?

    love u guys love the beer ty..

    dawn

    go redsox! lol

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