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Heineken Limited Edition

May 21, 2011 | 2 Comments

Designed by Raison Pure | Country: France

“Raison Pure developed a special edition range  for Heineken as the central pillar of  “join the green line” concept, events, concerts etc.

The challenge was to create an appealing brand experience for Heineken via a 360° music activation programme.

Raison Pure Paris designed a series of 4 stylish & energetic cans; each instrument is connected to an iconic capital city, and delivers a unique Heineken vibe.

The fresh graphic vocabulary combine with fine renderings, to compose a memorable Heineken hit.”


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2 Responses to “Heineken Limited Edition”

  1. Stefani
    May 22nd, 2011 @ 4:00 am

    Really eye catching design – nice graphics!
    Pure music and energy!

  2. Minette
    April 8th, 2012 @ 9:19 am

    Très bon feeling!!!^^

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Lovely Package

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