Lovely Package

Curating the very best packaging design

Hello Coffee

September 23, 2011 | 3 Comments

Designed by Family Design Co. | Country: New Zealand

“Family was approached by a not-for-profit organisation that is helping the villages of Fiji to produce and package their coffee from local Fijian villages. Targeted at the tourism market in Fiji, the brief was to come up with the complete package. Brand name and story, positioning, point of difference, unique look and feel, cultural cues and personality. Our concept “Hello Coffee” came to life with the idea that a real coffee drinker loves their daily brew so much they could almost speak to it! This is currently on the market as Hello Coffee but will change to Bula Coffee to relate directly to the Fijian community within the coming months.”


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3 Responses to “Hello Coffee”

  1. akrok design
    September 23rd, 2011 @ 4:59 pm

    looking good.

  2. Fancy! New Zealand Design Blog
    September 27th, 2011 @ 2:44 pm

    So proud to see more awesome NZ work being noticed on an international stage like Lovely Package. And this boutique design company really deserve it too – they are a SUCH nice, fun group of people…the name FAMILY DESIGN is so apt!

  3. metro
    July 21st, 2013 @ 4:49 pm

    great job guys,but leaving out the word ‘bula’ really tends to remove the whole essence of what coffee from fiji is all about.’bula’ does not only mean hello,but it means life.starting the day with a taste of how bula coffee truly tastes and means would make a difference.

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