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Hello Winelovers!

December 13, 2011 | 2 Comments

Designed by Sturm & Drang | Country: Sweden

“Hello Winelovers! This box contains 4 glasses for red wine (white wine/champagne). The shape is unique and makes the wine feel bigger.

The man on the front of the package is a famous Swedish wine connoisseur called Bengt Frithiofsson. He is known for his passionate and personal attitude towards wine and he often starts his TV shows by saying “Hello Winelovers”. The glasses is a collaboration between him, an industrial designer and a swedish glass company; SEA glasbruk. Our solution was to make the famous Bengt Frithiofsson the “cover-boy” of the package and to let him tell the interesting story of the unique design of the glasses, both on the front and on the backside. The rough brown box with its rope handle is inspired by cases for wine bottles.”

Comments

2 Responses to “Hello Winelovers!”

  1. Lina
    December 13th, 2011 @ 11:24 am

    This is how we usually see Mr. Frithiofsson in Sweden…

    “Good morning, Winelovers!” Frithiofsson drunk in national television:
    http://www.youtube.com/watch?v=sOT_0e51H_c

    Frithiofsson derailing slightly:
    http://www.youtube.com/watch?v=4K4LdJlisvw&feature=related

  2. francesca
    December 13th, 2011 @ 11:36 pm

    I think it’s project is ironic and high visual impact, the testimonial and in the activities of color testify to this. It’s attractive because it has personality and is fun.
    I think it’s been designed with eco-friendly criteria, it also suggests to me the essential graphics ^What do you think?
    I love this pack:)

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