Lovely Package

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Help Remedies

November 8, 2011 | 10 Comments

Designed by Pearlfisher | Country: United States

“Pearlfisher has refreshed the packaging for Help Remedies – the New York City-based boutique pharma company and creator of minimalist medicine – as part of Help’s national Take Less campaign.

As part of the rollout of the Take Less campaign, Pearlfisher was tasked with refreshing the packaging for the existing product range and for the addition of new variants to the portfolio – including Help I have a stuffy nose.

Jonathan Ford, Pearlfisher Creative Partner, says, “We have refined the identity and colorcoded the embossed pill shape to make the overall brand architecture more visually strong and to give the brand better stand-out and immediacy of recognition. The design evolution dials up Help’s equities, creating an ownable secondary language through the pill iconography, that will be used across further brand touchpoints and communications.”

Comments

10 Responses to “Help Remedies”

  1. Hawra Nasser
    November 8th, 2011 @ 7:30 am

    That’s great, it’s very helpful. I think my mom will love it .

  2. Maryline
    November 8th, 2011 @ 8:08 am

    I like the colors

  3. Jineesha
    November 8th, 2011 @ 8:44 am

    Brilliant stuff!!

  4. Andreas
    November 9th, 2011 @ 12:15 am

    Where’s the remedy for a broken heart..;)

  5. Natas
    November 9th, 2011 @ 12:26 am

    Well, it IS great, but I´d say Chappsmalina did the real good work on this: http://lovelypackage.com/help-remedies-2/

  6. Aagya
    November 10th, 2011 @ 7:48 am

    this is an awesome idea…design & color are both awesome…

  7. Selektor
    November 10th, 2011 @ 10:48 am

    This is great for people like me who don’t know the names of medicine and which one does what.

  8. Nathan Hodges
    November 12th, 2011 @ 12:06 pm

    This is dumb. Just looks like a bunch more crap to end up in landfills to me. Typical bougie advertising just wants to sell us more things we don’t need under the auspices of selling us less stuff. ugh.

  9. LO
    November 13th, 2011 @ 5:53 am

    If some ever said the last sentence of the Creative Partner’s soundbyte out loud to me, I would laugh in their face. What ridiculous P.R. speak. Doesn’t make a bit of sense…

  10. amit
    November 22nd, 2011 @ 9:45 am

    patient adherence and compliance ca be increased by this…creative cocept and brilliant execution….

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