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HEMA Photography

September 28, 2009 | 3 Comments


Designed by Koeweiden Postma | Country: The Netherlands

“Photography is something you do for the pleasure of it, which is why pleasure and creativity formed the starting point for the design of HEMA’s new line in photography.

This line consists of dozens of different products in a wide variety of packaging types. The striking design has ensured that, despite all these differences, the line as a whole remains highly visible in the stores. At the same time, variations in the shape and colour ensure that the various product groups in the line are clearly distinguishable from each other.”




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3 Responses to “HEMA Photography”

  1. Maja Pelc
    September 28th, 2009 @ 9:17 am

    I love Koeweiden’s work. They have such a big package design portfolio, I recommend browsing through it. Especially the HEMA lines.

    These products remind me of Adobe line, but I guess that’s even better. A perfect marriage of designing something with a great software, then printing with (I assume) good products.

  2. Robb Irrgang
    October 1st, 2009 @ 8:20 am

    As a Dutch expat I continue to love the design work done back in the Motherland but hate the continued destruction of the Dutch language.

    Foto papier anyone?

  3. steavan
    June 21st, 2011 @ 8:03 pm

    it look like BP logo

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