Lovely Package

Curating the very best packaging design

HEMA Salty Snacks

December 25, 2009 | 2 Comments

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Designed by Studio Kluif | Country: The Netherlands

“Kluif designed the entire packaging line for Hema’s salty snacks. The packaging line is divided into 3 different categories- premium, basic and tortilla. We were inspired by the wooden crates that are used to transport vegetables & fruit for their authentic feeling and of course the classic childhood pastime of making potato stamps. To transpose these positive references to the packaging we stamped the typography ourselves thus achieving a genuine and homey atmosphere. Kluif sought crisp, fresh photography, and a composition that would give the feeling of lightness. The extruder line is composed of ‘twistbites’, ‘robo rings’ and ‘cheese sticks’ and makes use of a more illustrative graphic language which also was designed in dialogue with the photography used.”

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Comments

2 Responses to “HEMA Salty Snacks”

  1. steff_en
    December 27th, 2009 @ 4:42 am

    phänomenal art direction. heads up.

  2. Maja Pelc
    January 4th, 2010 @ 1:35 am

    HEMA must be one amazing chain store, if every design for them looks as good as the ones above…

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