HEMA Salty Snacks
December 25, 2009 | 3 Comments
Designed by Studio Kluif | Country: The Netherlands
“Kluif designed the entire packaging line for Hema’s salty snacks. The packaging line is divided into 3 different categories- premium, basic and tortilla. We were inspired by the wooden crates that are used to transport vegetables & fruit for their authentic feeling and of course the classic childhood pastime of making potato stamps. To transpose these positive references to the packaging we stamped the typography ourselves thus achieving a genuine and homey atmosphere. Kluif sought crisp, fresh photography, and a composition that would give the feeling of lightness. The extruder line is composed of ‘twistbites’, ‘robo rings’ and ‘cheese sticks’ and makes use of a more illustrative graphic language which also was designed in dialogue with the photography used.”
Comments
Warning: count(): Parameter must be an array or an object that implements Countable in /nfs/c02/h06/mnt/28959/domains/lovelypackage.com/html/wp-includes/class-wp-comment-query.php on line 399
3 Responses to “HEMA Salty Snacks”
Your Comment
December 27th, 2009 @ 4:42 am
phänomenal art direction. heads up.
January 4th, 2010 @ 1:35 am
HEMA must be one amazing chain store, if every design for them looks as good as the ones above…
April 7th, 2015 @ 8:54 am
Hola Buenos días, me gustaría saber si sus productos los encuentro en Colombia y quienes los distribuye
Gracias y quedo atento