Lovely Package

Curating the very best packaging design

Highlighter

December 1, 2015 | 1 Comment

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Designed by Pavement | Country: United States

“Designed by Pavement, Highlighter is a brand that differentiates and legitimizes itself from other medical cannabis products with a sophisticated brand approach and elaborate packaging production.

The medical and recreational cannabis market is exploding across the country at a frantic pace. The result is a wide array of package designs, many which reflect fast turn-around production and cluttered, confusing design. Bloom Farms, the parent company for this Highlighter set, wanted to stand out in the marketplace with a sophisticated, and instantly recognizable, brand image that would become the gold standard for this category. Bloom Farms sought a look would not alienate the core “stoner” customer, but the quality of the brand and packaging would allow a mom, for example, to feel comfortable trying this type of product for the first time.”

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Comments

One Response to “Highlighter”

  1. gabi
    December 2nd, 2015 @ 1:59 am

    great work !

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Lovely Package

Curating the very best packaging design


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