Hilliard’s

April 26, 2012 | 8 Comments

“A new artisanal brewery opening in the Seattle’s Ballard neighborhood warranted a sleek contemporary twist on the vernacular of beer culture. A fresh application of a crisp herringbone pattern balances cleanly executed typography, channeling traditional European blackletter in a contemporary way.”

Comments

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8 Responses to “Hilliard’s”

The Labelmaker
April 26th, 2012 @ 11:22 pm

Brilliant packaging and type design
Greg
April 27th, 2012 @ 1:05 pm

I love the cans and the logo but the case kind of reminds me of a big cigarette carton? Doesn’t seem to take into consideration of the readability when stacked?
Garrison Hilliard
April 29th, 2012 @ 11:17 am

I want to buy this beer! Where can I get it?
fred
April 30th, 2012 @ 4:05 pm

Beautiful and unique to the beer category. They showed great restraint while still remaining creative and clever
Brad Shaw
May 3rd, 2012 @ 4:19 pm

Really really nice! Great job.
Steve Cooley
May 8th, 2012 @ 12:50 pm

Wow. Fantastic!
Brad
August 29th, 2012 @ 9:44 pm

Overall, some very nice typography, colour palette is interesting, but for some reason it gives me a feeling of 1960’s American beer advertising, pushing the typical Bavarian beverage culture… in combination with 60’s department store sweater box. I like the idea, though it seems almost too clean.
David
November 21st, 2012 @ 9:18 am

Nice design and typography, but when looking at this, I keep thinking of some type of coffee drink instead of beer. It must be the browns.