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Hiro Sake

July 18, 2011 | 5 Comments

Designed by Monday Collective | Country: United States

“A simple brand identity, inspired by traditional Japanese calligraphy, reflects the swift movement of the Samurai warrior in action; a Japanese designer provided cultural insight and inspiration and a Japanese calligrapher (both from Monday Collective’s group of experts) hand-crafted the bold, authentic type style; a simple brand icon on the neck of the bottle captures the Samurai in his warrior helmet, as a mark of distinction; and the story extends to the back-of-pack with an illustration of the Samurai warrior in action. The result differentiates Hiro Sake from both traditional and new spirits by simply expressing its cultural authenticity with a contemporary style that connects with today’s international spirits consumer. Hiro Sake comes in two variants, Hiro Red (Junmai) which is served hot and Hiro Blue (Junmai Ginjo) which is served cold, communicated simply through a vibrant color palette. Hiro Sake will be introduced to the Greater New York area Summer of 2011, with a national roll-out later in the year.”


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5 Responses to “Hiro Sake”

  1. Paul Anthony Webb
    July 18th, 2011 @ 8:47 am

    Ooh, I’ve definitely got to get myself a bottle now.

  2. Selektor
    July 19th, 2011 @ 6:45 am

    Very beautiful work, thanks for posting!

  3. Arthur Shapiro
    July 19th, 2011 @ 7:55 am

    I’ve had some. Not only looks great but tastes exquisite. It will change the way you drink.

  4. Jack cohen
    July 19th, 2011 @ 8:52 pm

    Awesome product! Great idea !

  5. Brad
    September 7th, 2012 @ 10:33 pm

    Every article about this product… a Japanese designer… yadda yadda yadda, why not NAME the supposed Japanese designer?!

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Lovely Package

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