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Hold and Hollo

October 29, 2012 | 4 Comments

Designed by Örsi Juhász & Gergő Kovács | Country: Hungary

“Labels are widely used in trade and the default function is to display info about the product while also raising awareness by looking attractive, and creating a mood. For the large part labels are made of paper and the inclusion of colour, typography, images and so on combine to create the more complex function of a label. We would therefore like to create a label which combines the basic function with the extra functions. The silicone label is more attractive and has a tactile appeal. The label is easily removable and can even be returned for reusing or the inside surface of the label can be used to write on if one so wishes.”

Comments

4 Responses to “Hold and Hollo”

  1. Sandra Lee
    October 29th, 2012 @ 11:47 am

    LOVE this packaging! leave it up to the spirits packaging gurus to re-invent the label. Love this post, thanks for sharing!

  2. Jason
    November 2nd, 2012 @ 9:19 am

    Really great work. Nice job adding something new to the category.

  3. Josephine Jost-Crous
    November 13th, 2012 @ 2:59 am

    Love this packaging, very tactile, just want to pick it up and buy!

  4. Bill Fordgar
    December 12th, 2012 @ 9:29 pm

    It’s a nice clean design but the real-life practicality for wine production would not pass. the label’s could not be sold with removable “sleeves” acting as adhered labels to the bottles. like i said tho, great design

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