Lovely Package

Curating the very best packaging design

Holmegaard

October 13, 2009 | 2 Comments

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Designed by Make® | Country: Denmark | Fonts: DLT Documenta

We supported Holmegaard in developing a new brand strategy celebrating the legacy without letting the past define the brand. The pivot point  was taken from brand surveys and internal interviews. It was clear that the brand should target a younger audience. A new strategy was needed to project the strong, emotional quality and Nordic design values present in the products. Therefore, the key objective was to transform an old fashioned brand and to grasp the sparkle in the products. To turn an occasional usage of the products to an everyday experience without losing the high-end design and quality feeling.”

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Comments

2 Responses to “Holmegaard”

  1. akrokdesign
    October 14th, 2009 @ 6:55 pm

    safe, clean and nice design.

  2. Michael Nilsson (Make)
    March 26th, 2010 @ 7:25 am

    Just a clarification:
    The typeface is a custom typeface based on DTL Documenta (which is evident when you compare the two) and the other is a combination of Gotham and Gotham Narrow for other box type areas.

    Cheers!

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