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Honey Hunter

December 6, 2012 | 1 Comment

Designed by Fresh Chicken | Country: Russia

“Honey hunters are people who gather honey from wild bee colonies. Designers of Fresh chicken agency treated this expression word for word. Honey and a bear is a classic combination, and the decision was to design a “bad” bear who would do anything to steal his favorite honey. People are fed up with positive characters, happy families and sweet animals in commercials, they’re waiting for something fresh. Our bear is not nice, he lies in wait for the right moment. Keep an eye on your honey!”


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One Response to “Honey Hunter”

  1. Dee
    January 5th, 2013 @ 5:10 am

    Well done on taking such a resfreshing route free of cute little bumblebees and an over-reliance on hexagons. I love it!

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Lovely Package

Curating the very best packaging design