Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Wink | Country: United States
“Honey & Mackie’s is a ice cream shop for kids that caters to parents. The name of the establishment comes from the nicknames of the owners children. Thus, the branding & packaging needed to be modern, authentic & kid fun. In addition, the ingredients in their ice cream creations are all natural, organic and locally grown.”
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Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
Britvic partners with Bloom to introduce Tango Mango, an explosive new addition to the sugar-free Tango Editions lineup. The design features vibrant mango imagery and silver accents against Tango’s signature black.
Explore the history and unique packaging of Jianliang Yuanjiu Spirit, a cheap ration spirit from Jianli County, China. Produced by the Jianli Grain and Wine Co. Ltd., this spirit tells a tale of ancient tradition and resilience.
The packaging’s design, featuring embossed areas and subtle spot varnish accents, not only distinguishes the Oran range on the shelf but also communicates its limited edition nature and the quality of the spirit within
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Wink | Country: United States
“Honey & Mackie’s is a ice cream shop for kids that caters to parents. The name of the establishment comes from the nicknames of the owners children. Thus, the branding & packaging needed to be modern, authentic & kid fun. In addition, the ingredients in their ice cream creations are all natural, organic and locally grown.”
