Lovely Package

Curating the very best packaging design

Houdini

December 23, 2008 | No Comments

houdini21

Designed by Propeller | Country: Sweden | Fonts used: Neo Sans

“Houdini develops sportswear that offers comfort regardless of the weather or level of exertion. Their products include base-layer clothing like micro-fiber undershirts and boxers, T-shirts and insulating long johns. What they needed from Propeller was a new kind of packaging that would communicate their values and make them stand out in stores.

We came up with racetrack-shaped packaging that fits into a wide variety of store fixtures. Key information is visible from the front, side and top. A system of colors and symbols makes it easy to identify products, styles, and sizes. Fully recyclable and environmentally friendly, the packaging also features a simple, straightforward graphic language that helps consumers choose the kind of base layers they need for their specific sports.”

houdini11

houdini3

houdini4

houdini5

houdini6

Comments

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors