Lovely Package

Curating the very best packaging design

House Wine Co.

May 8, 2011 | 6 Comments

Designed by Insite Design | Country: Canada

“Speck Bros. Wines allows the Specks the agility to produce wines that express the other aspects of their personal story and interests without diluting their previous successful brands such as Henry of Pelham and Sibling Rivalry Wine.

Insite began assisting them on the personality and visuals of this new House Wine Co. brand by creating series of art and illustrations that could embody the idea of a House Philosophy. The goal of House Wine Co. is to re-establish peoples’ belief in the house wine as a confident choice, similar to that of a restaurants house specialty.

Eventually, and many sketches and iterations later, we arrived at a simple and honest chalk form of illustration and writing that would express the easy and sincere wine in the bottle.

A package was created as well as carton. To ensure the story could be well told to a wide audience, we filmed a series of videos to explore the idea of house wine and how a house specialty or favourite go to wine can make life or experiences simpler and more enjoyable.”


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6 Responses to “House Wine Co.”

  1. Kirsten @ Triple Max Tons
    May 8th, 2011 @ 11:15 am

    Haha, I pick wines based off of the packaging……this is right up my alley!

  2. Packaging Design
    May 9th, 2011 @ 4:40 am

    This is lovely labeling. Simple idea that’s individual without being over worked. The overall branding across the range works well and is very distinctive.

  3. tipagrafica
    May 9th, 2011 @ 9:43 am

    Absolutely lovely! :)

  4. ManOutOfTime
    May 11th, 2011 @ 11:06 am

    Lovely design but it does look inexpensive – if it is cheap (and I mean less than US $20 per bottle), then good show! If not …

  5. Jordan @ ibox Packaging
    May 12th, 2011 @ 1:16 pm

    This type of packaging would be very fitting in a lot of restaurants in Vancouver. There seems to be a lot of places using a chalk board to write their menus on.

  6. Barry at Insite Design
    May 13th, 2011 @ 11:19 am

    The wine retails in Ontario for an easy price of $12.95. The goal was to convey a good price and value while avoiding typical tactics of making a wine look more expensive than it was.

    We wanted the wine to look good and hard working — something we’d all be proud to stock a bunch of and pull out when friends dropped in.

    Thanks for great comments! – Barry

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Lovely Package

Curating the very best packaging design