Lovely Package

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How Sound Lager

June 4, 2011 | 4 Comments

Designed by The Antidote Inc. | Country: Canada

“The packaging was inspired by the geography of the Howe Sound region of coastal British Columbia and the European explorers that first charted these waters.

Being the southernmost fjord in North America, Howe Sound has verdant green mountains with snow-capped peaks rising out of deep blue glacial waters. This is represented in the colour scheme. The design itself honours maritime history, particularly old cartography which knew little of these mysterious waters perched on the edge of the earth and therefore filled them with sea monsters. The goal was to create a simple, bold and timeless looking can that respects and continues over a century of classic North American beer can design.

Artwork and design assistance came from Also Known As in Vancouver, BC and Stacey Rozich in Seattle, WA. The 100% recyclable 6-pack topper was created by PakTech in Eugene, OR to our colour Pantone specifications.”

Comments

4 Responses to “How Sound Lager”

  1. Jordan
    June 6th, 2011 @ 9:00 am

    I found these at Brewery Creek the other night and not only is the packaging vibrant(the green is super eye catchy) but the beer is great to! I’ve tried their nut brown and it’s pretty good to!

  2. Dianne
    June 8th, 2011 @ 3:07 am

    My boyfriend is obsessed with fancy beer. Its like he had this packaging designed just to try and make me interested.

    I am still not interested but I would keep these cans to put flowers in.

  3. Nicholas
    June 8th, 2011 @ 12:31 pm

    Gorgeous. If there is one thing I love it’s well crafted beer in a well crafted package.

  4. Leah
    June 9th, 2011 @ 1:29 pm

    I like it. Colours are similar to the Vancouver Canucks newer blue-green jersey designs…

    http://www.sportslogos.net/search_results.php?q=vancouver+canucks&search=Search

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