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I.C.O.N. India Oil

July 7, 2011 | 7 Comments

Designed by Version-X Design | Country: United States

“I.C.O.N. came to us with the task of creating a sub-brand for their new Moringa oil based products that would have a feeling all its own, while still feeling in line with the overall I.C.O.N. brand. We created the packaging for India as an extension of the main brand – the same foundation of clean lines and type remain, but the blacks, grays and whites are replaced with warm browns and rich golds. Ornate Indian patterns add a touch of old-fashioned detail to the completely contemporary brand. The three new products are each packaged within a custom box to further highlight the sub-brand. They are also available in a special 3-pack box with windows highlighting each product.”

Comments

7 Responses to “I.C.O.N. India Oil”

  1. Yogesh
    July 7th, 2011 @ 7:37 am

    Why dont the outer box and the bottle design match. They seem like to different products, even the branding doesnt match! Independently the designs are good, but not syncronised. Thats not cool…

  2. Reno Martin
    July 7th, 2011 @ 7:40 am

    Nice… lovely!

  3. Mainual
    July 7th, 2011 @ 9:31 am

    A sense of colonial trading an East India Company

  4. Designer
    July 9th, 2011 @ 10:01 pm

    Love the box design, very well crafted. It doesn’t transfer to the bottle that well thought.

  5. Cptn. Moss
    July 11th, 2011 @ 7:52 am

    Tottally agree, the design doesnt match betwen the package and de bottles. A matched type or some logo or even some elements, could be usseful. So many slogan and texts in different styles doesnt fit well in a composition of products… but in concept like: medical/modern/alternative/vintage works fine.

  6. push
    July 12th, 2011 @ 1:17 am

    Sucks. Could have done so much with India as a concept.. elephants, lotuses, anything. this looks busy and the bottle looks better than the pack.

  7. Steve
    August 8th, 2011 @ 10:04 am

    The bottles were specifically designed to be different than the boxes. The bottles are a similar setup to the rest of the products in the ICON line. The client specifically asked that the bottles match that setup while the boxes would be much more elaborate.

    Sometimes there are certain constraints you have to follow when working with clients. You don’t always get free reign.

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