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iC Cider

November 7, 2011 | 3 Comments

Designed by Atelje Balant | Country: Slovenia

“Apple wine, perhaps more familiar under the name apple cider, requires no introduction whatsoever in the British Isles, where its local admirers and faithful consumers value cider quite on the same scale as beer. But while any introduction of the beverage would already be wasted words in the UK, one can’t claim the same for the arrival of its subalpine version in the Slovene market. Simply put, the birth of Slovene cider from Pivovarna Laško’s presses required more than just words. It required its own story.

AteljeBalant integrated the launch of Pivovarna Laško’s new apple wine beverage into a narrative of brand development incorporating all the necessary steps of strategic identity building. We gave the tale of sweet apple wine the playful name iC Cider and developed its illustrative content on the graphic basis of a star as a symbol of fun. This is how we gave an anonymous product a unique basis of identity for all the branding activities to follow, which were performed as design solutions for various brand materials (the logo, the iC Cider bottle, printed advertisements, brochures, the TV ad) in combination with a wide range of sales-support materials.”


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3 Responses to “iC Cider”

  1. Orlando Christian
    November 7th, 2011 @ 8:52 am

    I`ve been to Slovenia a couple of times, but never seen this, might try it out next time, if the cidre tastes as good as the design than i have no worries. I checked their website but couldnt find the alcohol level of this drink, anyone here knows?

  2. Boris
    November 8th, 2011 @ 12:28 pm

    3,5 % alcohol. And it is made from 100% apple juice and naturally brewed.

  3. Nesch
    September 26th, 2012 @ 7:20 am

    i tasted the iC several times in slovenia and i became a instant fan of it!

    the only problem is i cannot buy it here in austria :(

    is there any possibility to order it directly?


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