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ICA Kaviar

September 10, 2010 | 5 Comments

Designed by Identity Works | Country: Sweden | Font: PMN Caecilia

“A range of caviar for the Swedish Supermarket chain, designed ten years ago. The existing brands on the market had well known names like “Kalles” or “Svennes”.  We wanted to create something that appealed directly to the consumers without using any brand names, but still have a direct approach. A clever solution: the supplier of the main ingredient became the hero.”

Comments

5 Responses to “ICA Kaviar”

  1. Christina
    September 10th, 2010 @ 8:16 am

    Brilliant! Excellent design!

  2. akrok design
    September 10th, 2010 @ 4:34 pm

    these are naughty nice

  3. Yoshie
    September 12th, 2010 @ 8:04 pm

    Wow!! So Cute design!! So lovely!!
    I wish I could make such things somedays!

  4. Vivek
    September 13th, 2010 @ 7:37 pm

    I am afraid its been done long ago (about 15 years) by a Swedish company and the product has been really successful, I think its brand name is ABBA and now the same product is been sold by IKEA across the globe from there food section.

  5. Johan
    September 14th, 2010 @ 8:14 am

    @ Vivek…
    Well the product is not new, but I think the graphic design of the packaging is the topic here… And it’s great!

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