Lovely Package

Curating the very best packaging design

iEssentials

September 4, 2010 | No Comments

Designed by Designojo | Country: United States

“Mizco imports and distributes an extensive line of cell phone and electronic accessories under 3 brand names-  iEssentials, Cellular Innovations and Digipower.

The brands are sold primarily thru discount retailers in the United States, Canada and Mexico. In the value-priced segment much of the product mix can be commodity and consequently establishing of a strong brand position and a clear visual program is critical. designojo was charged with repositioning iEssentials, one of the 3 Mizco brands.

What We Did: designojo undertook a complete overhaul of the iEssential brand, including all aspects of the brand’s visual style, identity development, sub-brand creation, its’ retail presence and hundreds of package sku’s.”

Comments

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors





Warning: include(/nfs/c02/h11/mnt/28959/domains/lovelypackage.com/cgi-bin/footer.php) [function.include]: failed to open stream: No such file or directory in /nfs/c02/h08/mnt/28959/domains/lovelypackage.com/html/wp-content/themes/lp_elements-of-seo/footer.php on line 16

Warning: include() [function.include]: Failed opening '/nfs/c02/h11/mnt/28959/domains/lovelypackage.com/cgi-bin/footer.php' for inclusion (include_path='.:/usr/local/php-5.3.29/share/pear') in /nfs/c02/h08/mnt/28959/domains/lovelypackage.com/html/wp-content/themes/lp_elements-of-seo/footer.php on line 16