September 4, 2010 | No Comments
Designed by Designojo | Country: United States
“Mizco imports and distributes an extensive line of cell phone and electronic accessories under 3 brand names- iEssentials, Cellular Innovations and Digipower.
The brands are sold primarily thru discount retailers in the United States, Canada and Mexico. In the value-priced segment much of the product mix can be commodity and consequently establishing of a strong brand position and a clear visual program is critical. designojo was charged with repositioning iEssentials, one of the 3 Mizco brands.
What We Did: designojo undertook a complete overhaul of the iEssential brand, including all aspects of the brand’s visual style, identity development, sub-brand creation, its’ retail presence and hundreds of package sku’s.”
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