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IKEA Food

March 9, 2010 | 1 Comment

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Designed by Stockholm Design Lab | Country: Sweden

“Stockholm Design Lab created a design and packaging concept for IKEA when the company combined its various food and catering units under the joint name IKEA FOOD. The packaging concept is for a range of food products sold under the IKEA FOOD label, expressing the key values: reliable, good quality and Swedish. The package design is based on three approaches – photographic, graphic and transparent.”

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One Response to “IKEA Food”

  1. Adrian
    March 13th, 2010 @ 11:41 am

    Haha, Rösti is about as Swedish as Hamburgers are from Hamburg. Pft. But nice designs tho.

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