Lovely Package

Curating the very best packaging design


August 13, 2012 | 4 Comments

Designed by Stockholm Design Lab | Country: Sweden

2012 Cannes Gold Lion winner.

“IKEA is a worldwide Swedish home furnishing company with 28 distribution centres and a global network of 267 stores attracting a total of 590 million visitors.

Stockholm Design Lab created a design and packaging concept when the company combined its various food and catering units under the IKEA brand. The aim of the Swedish Food Market is to enhance the Swedish identity of IKEA.”

“The range of products is aimed at attracting food lovers who are interested and curious about different food cultures and eating habits, particularly Swedish ones. The packaging should therefore provoke interest in the products as well as present the food in a clear, honest and appetizing way. The products should always express the key values: reliability, quality and Swedishness.”


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4 Responses to “IKEA”

  1. Sue Gilliland
    August 13th, 2012 @ 11:32 am

    Clean designs and brings attention. Doesn’t reduce product integrity.

  2. Selena
    August 13th, 2012 @ 4:44 pm

    sardine can is genius

  3. Fredrik
    November 13th, 2012 @ 4:25 am

    I don’t see the red thread here. some packaging have photos of the product, while others have stilized pictures, while yet others have photos of the product + accessories.
    Some the “IKEA” logo in black (one even in color), others have IKEA FOOD logo.
    And what’s up with the “Mjöljkchoklad”? Why does only this product require the name in several diffrent languages?
    And why is there a flower(?) on the “Marsipan”, is it an almond flower?

    As you can figure out I’m not a fan of this design – but my problem is that I prefer some logic and consistency in a design, but maybe that’s just me?

  4. Ushie Bernard Enyah
    January 15th, 2013 @ 5:42 am

    I appreciate the efforts of IKEA for their packaging.

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Lovely Package

Curating the very best packaging design