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Curating the very best packaging design

Imaginitol

February 4, 2010 | 4 Comments

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Designed by The Creative Method | Country: Australia

“To create an interesting and engaging invitation to The Creative Method Xmas party. It needed to illustrate what we do but also create a high level of interest and anticipation for the party. It needed to be humorous and memorable. It was also required to work as a new business piece outside of the Christmas invitation. We based the idea on an imaginary pharmaceutical tablet that would solve their creative issues. Initially they were emailed a doctors prescription, followed by the package in a discrete paper bag. The invitation and the tablets were loca

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ted inside. The party included staff dressed as doctors & medicinal shots administered by transvestites. The box and invitation are used as a new business teaser.”

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Comments

4 Responses to “Imaginitol”

  1. Meg
    February 4th, 2010 @ 8:54 am

    This reminds me of an assignment I did in high school. We read Sartre’s Nausea and were asked to write out indications and directions for administering a prescription drug to counteract the nausea described in the book. It was one of the best and most creative assignments I’ve ever received. Love this idea!

  2. Marius
    February 4th, 2010 @ 2:35 pm

    I would take one please… urgently !!!

  3. Kaytee
    February 4th, 2010 @ 4:09 pm

    I wish this actually existed! Great idea…the party sounds like it was a blast!

  4. Oliver
    February 7th, 2010 @ 6:21 am

    cool …

Lovely Package

Curating the very best packaging design


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