Lovely Package

Curating the very best packaging design


March 5, 2009 | 2 Comments


Designed by Mash | Country: Australia | Fonts used: Priori Sans

Inkwell approached Mash to rejuvenate their wine packaging and brand identity. The ink splatter forms the central part of the brand identity and packaging. Logo type was kept simple and used on a neck label to keep separation between the type and the strong yet simply presented ink imagery. The label shape reflects the open pages that would create such a pattern. Uncoated stock was used with 2 levels of high build gloss varnish on the ink area, giving the label a three dimensional feel.”




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2 Responses to “Inkwell”

  1. Laurie
    March 5th, 2009 @ 1:02 pm

    lovely package indeed, but regrettably similar to the Therapy Vineyards designs created by Brandever 5 years ago.
    For more info:

  2. Chen
    March 9th, 2009 @ 7:29 pm

    reminds me of Watchmen

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Lovely Package

Curating the very best packaging design