September 13, 2009 | 10 Comments
Designed by Pearlfisher | Country: United Kingdom
“Task: Bringing these little drinks into line by introducing consistency to a rapidly expanding brand.
Scope: Brand identity design and range segmentation.”
10 Responses to “Innocent”
Just wondering, are those tamper-evident cap/closures?
@Peter: If memory serves correctly, yes, they are.
Not that I’m particularly fond of any of them by a 100% but I think the one that takes the “slice of cake” here is the one with the cow, It’s easier on the eyes and how can you not remember something that smart and funny?.
@LP. Many thanks. They are still a keen ‘target’ for some reuse ideas using these, and I rather feared they were phasing them out.
I’ve long been a fan of the Innocent companies offerings. I love the light-hearted approach to the design and the subtle changes probably won’t be noticed by joe bloggs.
I love the product too – but can’t afford it apart from the occasional treat
Loved these when I lived in London!
Innocent have got everything right, the product is fantastic and heathly and the packaging simple, friendly and packed with humour. I’ve recently read their book which is also a great little read and a nice insight a startup business that is now becoming huge.
I’ve always been a fan of “Innocent” – their consistency is second to none and they taste lovely too! Simple design and effective design and packaging which exemplifies the product – definitely makes you take note – Re.mark.able!
Cute !! Am a fan of ‘innocent’ now.
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