Sep 13, 2009
Innocent

Designed by Pearlfisher | Country: United Kingdom
“Task: Bringing these little drinks into line by introducing consistency to a rapidly expanding brand.
Scope: Brand identity design and range segmentation.”





Designed by Pearlfisher | Country: United Kingdom
“Task: Bringing these little drinks into line by introducing consistency to a rapidly expanding brand.
Scope: Brand identity design and range segmentation.”




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9 Comments, Comment or Ping
Peter
Just wondering, are those tamper-evident cap/closures?
Sep 13th, 2009
Lovely Package
@Peter: If memory serves correctly, yes, they are.
Sep 13th, 2009
Raul
Not that I’m particularly fond of any of them by a 100% but I think the one that takes the “slice of cake” here is the one with the cow, It’s easier on the eyes and how can you not remember something that smart and funny?.
Sep 13th, 2009
Peter
@LP. Many thanks. They are still a keen ‘target’ for some reuse ideas using these, and I rather feared they were phasing them out.
Sep 14th, 2009
Nick
I’ve long been a fan of the Innocent companies offerings. I love the light-hearted approach to the design and the subtle changes probably won’t be noticed by joe bloggs.
I love the product too - but can’t afford it apart from the occasional treat
Sep 14th, 2009
DefunktOne
Loved these when I lived in London!
Sep 14th, 2009
Gareth Coxon - Dot Design
Innocent have got everything right, the product is fantastic and heathly and the packaging simple, friendly and packed with humour. I’ve recently read their book which is also a great little read and a nice insight a startup business that is now becoming huge.
Sep 14th, 2009
Bootstrapperboy
I’ve always been a fan of “Innocent” - their consistency is second to none and they taste lovely too! Simple design and effective design and packaging which exemplifies the product - definitely makes you take note - Re.mark.able!
Sep 15th, 2009
Puneet Thariani
Cute !! Am a fan of ‘innocent’ now.
Sep 17th, 2009
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