Lovely Package

Curating the very best packaging design


September 13, 2009 | 10 Comments


Designed by Pearlfisher | Country: United Kingdom

Task: Bringing these little drinks into line by introducing consistency to a rapidly expanding brand.

Scope: Brand identity design and range segmentation.”






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10 Responses to “Innocent”

  1. Peter
    September 13th, 2009 @ 11:48 am

    Just wondering, are those tamper-evident cap/closures?

  2. Lovely Package
    September 13th, 2009 @ 1:14 pm

    @Peter: If memory serves correctly, yes, they are.

  3. Raul
    September 13th, 2009 @ 9:20 pm

    Not that I’m particularly fond of any of them by a 100% but I think the one that takes the “slice of cake” here is the one with the cow, It’s easier on the eyes and how can you not remember something that smart and funny?.


  4. Peter
    September 14th, 2009 @ 12:25 am

    @LP. Many thanks. They are still a keen ‘target’ for some reuse ideas using these, and I rather feared they were phasing them out.

  5. Nick
    September 14th, 2009 @ 7:18 am

    I’ve long been a fan of the Innocent companies offerings. I love the light-hearted approach to the design and the subtle changes probably won’t be noticed by joe bloggs.

    I love the product too – but can’t afford it apart from the occasional treat :-(

  6. DefunktOne
    September 14th, 2009 @ 7:23 am

    Loved these when I lived in London!

  7. Gareth Coxon - Dot Design
    September 14th, 2009 @ 1:05 pm

    Innocent have got everything right, the product is fantastic and heathly and the packaging simple, friendly and packed with humour. I’ve recently read their book which is also a great little read and a nice insight a startup business that is now becoming huge.

  8. Bootstrapperboy
    September 15th, 2009 @ 3:33 pm

    I’ve always been a fan of “Innocent” – their consistency is second to none and they taste lovely too! Simple design and effective design and packaging which exemplifies the product – definitely makes you take note –!

  9. Puneet Thariani
    September 17th, 2009 @ 3:46 am

    Cute !! Am a fan of ‘innocent’ now.

  10. فاطمه
    September 30th, 2012 @ 7:34 am

    so nice
    very gooooooooooooood.
    ilove them

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