January 24, 2011 | 6 Comments
This richly illustrated box makes quite a change from the plain mobile phone packaging that many of us are used to seeing.
The purpose of packaging varies by product. As a rule, cellphone packaging works to protect the goods inside rather than actively advertise, as often a cellphone is decided upon and purchased before the packaging is even seen by the consumer. The brands which go the extra step to make their packaging interesting are the ones that understand that brand experience continues past the point of sale.
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