Lovely Package

Curating the very best packaging design

Isbjørn Lite

March 20, 2015 | No Comments

lovely-package-isbjorn-lite-1

Designed by by north™ | Country: Norway

“After the relaunch of Mack’s Isbjørn in February 2014, Mack’s Isbjørn beer has been a success, stealing market share from the competition, and is currently Mack’s best selling product. It seemed only natural to follow up on the product with a Lite version of the same brew. The design is closely related to the original Isbjørn, and being a calorie-reduced beer it only seemed natural to reverse the colors.”

lovely-package-isbjorn-lite-3 lovely-package-isbjorn-lite-2 lovely-package-isbjorn-lite-4

Comments

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors