Designed by: PepsiCo Design & Innovation
Country: United States

Isbjørn Lite

lovely-package-isbjorn-lite-1

Designed by by north™ | Country: Norway

“After the relaunch of Mack’s Isbjørn in February 2014, Mack’s Isbjørn beer has been a success, stealing market share from the competition, and is currently Mack’s best selling product. It seemed only natural to follow up on the product with a Lite version of the same brew. The design is closely related to the original Isbjørn, and being a calorie-reduced beer it only seemed natural to reverse the colors.”

lovely-package-isbjorn-lite-3 lovely-package-isbjorn-lite-2 lovely-package-isbjorn-lite-4

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Inverey stands out with its image that captures the essence of the rugged Highland countryside. Breaking away from the norm, the label design does not feature the traditional tartan. Instead, it presents an organised structure of intertwining circles, rhombuses, four-pointed stars and dots born out of their intersection.

Designed by: PepsiCo Design & Innovation
Country: United States

Isbjørn Lite

lovely-package-isbjorn-lite-1

lovely-package-isbjorn-lite-1

Designed by by north™ | Country: Norway

“After the relaunch of Mack’s Isbjørn in February 2014, Mack’s Isbjørn beer has been a success, stealing market share from the competition, and is currently Mack’s best selling product. It seemed only natural to follow up on the product with a Lite version of the same brew. The design is closely related to the original Isbjørn, and being a calorie-reduced beer it only seemed natural to reverse the colors.”

lovely-package-isbjorn-lite-3 lovely-package-isbjorn-lite-2 lovely-package-isbjorn-lite-4

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