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Ital Caffé

January 23, 2012 | 1 Comment

Designed by Ingeni Gràfic | Country: Andorra

“This Coffee tin is designed to be pure as the coffee inside. We played with colors that are not always associated with coffee. The main ink has a mask showing the quality of the tin material while at the same time playing with different kinds of reflections.”

Comments

One Response to “Ital Caffé”

  1. Thomas Adcock
    January 24th, 2012 @ 12:56 pm

    I like the how the tin isn’t something you typically see on a shelf, which will allow the product to be noticed.
    “Designed to be as pure as the coffee inside”
    A few questions arise when hearing this concept. How is the coffee tin functional not only to the consumer but in relation to the coffee? Its shape is kind of confusing. and what does those metallic swoosh ribbons have to do with the purity of coffee? Maybe if the packaging was transparent you could play off of showcasing this pure coffee or just leave straight ornamentation out, cause I’m beginning to think ur coffee isn’t that pure ;p

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