November 22, 2010 | 2 Comments
Designed by Neal Fletcher | Country: United Kingdom
We featured Neal’s student packaging concept for spaghetti back in August. He’s since redesigned his packaging to give it a different look and feel while still using the ingenious ‘portion control’ packaging method he originally devised.
“My spaghetti packaging design stemmed from a project I was set on my degree course, we had to pick one of five difficult objects to package (spaghetti, marbles, an egg, a single rose or custard powder). The reason I chose Spaghetti was because I always find myself wasting spaghetti as I’d always cook too much, so I wanted to address that problem in some way.
There are already measuring devices for spaghetti on the market but nothing within the packaging itself, giving the consumer the spaghetti in 6 equal servings to save on waste, the packaging can then be re-used and kept forever. It was my aim to create something that was visually appealing but also addressed a problem and could serve as a useful aid in any kitchen.”