Lovely Package

Curating the very best packaging design

Italian Spaghetti

November 22, 2010 | 2 Comments

Designed by Neal Fletcher | Country: United Kingdom

We featured Neal’s student packaging concept for spaghetti back in August. He’s since redesigned his packaging to give it a different look and feel while still using the ingenious ‘portion control’ packaging method he originally devised.

“My spaghetti packaging design stemmed from a project I was set on my degree course, we had to pick one of five difficult objects to package (spaghetti, marbles, an egg, a single rose or custard powder). The reason I chose Spaghetti was because I always find myself wasting spaghetti as I’d always cook too much, so I wanted to address that problem in some way.

There are already measuring devices for spaghetti on the market but nothing within the packaging itself, giving the consumer the spaghetti in 6 equal servings to save on waste, the packaging can then be re-used and kept forever. It was my aim to create something that was visually appealing but also addressed a problem and could serve as a useful aid in any kitchen.”

Comments

2 Responses to “Italian Spaghetti”

  1. Desma Pacitto
    July 16th, 2011 @ 7:40 pm

    Love this packaging!

  2. Danielle
    August 17th, 2012 @ 9:27 am

    Wow. This is genius. One of the reasons I don’t buy spaghetti is this exact problem. I really wish this existed!

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