Designed by: PepsiCo Design & Innovation
Country: United States

Jamie Oliver

jme1

Designed by Pearlfisher | Country: United Kingdom

“Task: New brand creation, developing a new lifestyle concept that elevates the Jamie Oliver experience from the kitchen to the home. Scope: Strategy, logo, brand identity, corporate identity, structural design, design of over 170 SKUs, secondary packaging, tone of voice, naming, pack and web copy.”

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jme3

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jme8

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Designed by: PepsiCo Design & Innovation
Country: United States

Jamie Oliver

jme1

jme1

Designed by Pearlfisher | Country: United Kingdom

“Task: New brand creation, developing a new lifestyle concept that elevates the Jamie Oliver experience from the kitchen to the home. Scope: Strategy, logo, brand identity, corporate identity, structural design, design of over 170 SKUs, secondary packaging, tone of voice, naming, pack and web copy.”

jme2

jme3

jme4

jme5

jme6

jme7

jme8

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