Lovely Package

Curating the very best packaging design

Jamie Oliver

February 17, 2009 | 2 Comments

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Designed by Pearlfisher | Country: United Kingdom

“Task:¬†New brand creation, developing a new lifestyle concept that elevates the Jamie Oliver experience from the kitchen to the home. Scope:¬†Strategy, logo, brand identity, corporate identity, structural design, design of over 170 SKUs, secondary packaging, tone of voice, naming, pack and web copy.”

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Comments

2 Responses to “Jamie Oliver”

  1. kibbler-kailer
    June 15th, 2009 @ 3:45 pm

    so love these. love the faux deli look of the multiple styles of different products, one stop shopping for ‘trendy’ open shelves,but still totally gorgeous and credible design. the best packaging project i have seen for a long time.

  2. Fiona Spear
    June 30th, 2010 @ 1:24 pm

    DITTO… pure genius!

    FUN & FRESH with RETRO wit.

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Lovely Package

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