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Curating the very best packaging design

Jan Robben

May 6, 2010 | 1 Comment

Designed by Reggs | Country: The Netherlands

“Jan Robben is a strawberry grower with a passion for his product, and a dedication to producing fruit of a higher standard than your ‘average’ strawberry. In 1998, his company was the first in the Netherlands to receive the Milieukeur certificate. We designed a packaging that presented his strawberries in a way similar to a box of chocolates – as an exclusive, luxurious treat rather than a commodity. The packaging has a natural, intimate look-and-feel, featuring birds, Robbens’ butterfly logo and his signature, reflecting his personal devotion and care for the environment. This enabled Jan Robben to change his market strategy and achieve significant business improvement.”

Comments

One Response to “Jan Robben”

  1. akrokdesign
    May 11th, 2010 @ 7:57 pm

    how come they didn’t go farther with it. like compost-able package. ???

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Lovely Package

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