Lovely Package

Curating the very best packaging design

Jed’s Coffee Co.

March 30, 2011 | 4 Comments

Designed by Shine | Country: New Zealand

“The mainstream coffee segment in New Zealand had the potential to be stimulated by an exciting new product that did not confine itself to the old category norms.

The opportunity was to demystify the Roast and Ground category by removing the coffee  jargon, be more open and informative to the consumer. Jed’s Coffee Co. stands for Just Great Coffee.

Easy to follow design points you to plunger/filter or beans and takes you through the 3 easy steps in strength – mild, medium and strong.

With a clean, modern look, Jed’s is designed to ping out on shelf in a heavily cluttered market.”

Comments

4 Responses to “Jed’s Coffee Co.”

  1. sudhanwa
    March 30th, 2011 @ 9:22 pm

    very nice..is pouring an issue?

  2. akrok design
    April 3rd, 2011 @ 12:51 am

    just type, looks nice. i like it.

  3. andrew potter
    May 27th, 2011 @ 4:58 pm

    Very nice job. Breaks the norms, and will help shoppers no-end.

  4. catherine smith
    March 29th, 2012 @ 1:53 am

    I wish I could buy Jedds coffee in the U.K. as it was the best coffee I have tasted. After 5 weeks in New Zealand and discovering Jedds the first week I was there and drinking it every day I would love to purchase the product since returning home. Is there a stockist in the U.K.

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors