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Curating the very best packaging design

Joe & Seph’s Gourmet Popcorn

March 15, 2011 | 3 Comments

Designed by Designers Anonymous | Country: United Kingdom

We were approached by Joseph Sopher to create a brand identity for his new range of gourmet popcorn that was to be launched at the BBC Masterchef food show in November 2010. When Joseph approached us he didn’t have a name, the research stage enabled us to create a list of possible brand names, from which the name Joe & Seph’s was chosen, inspired by Josephs mastery of making popcorn and distinguished tasting ability.

Our solution was inspired by a Jekyll & Hyde like personality, where the chef role is represented by a chefs hat, and with a clever twist, becomes the top hat for role of connoisseur. Both roles were represented in their own typeface.

The popcorn is packaged in a clear pouch with a die-cut card header card to give the product a premium feel. The product descriptor continued the dual personality theme, with Joe describing the all natural ingredients and cooking process, while Seph’s description focuses on the sensory experience of the unique popcorn flavours. The copy style is very much in the style of an ‘English Gent’ in reference to the top hat within the logo.

 

Comments

3 Responses to “Joe & Seph’s Gourmet Popcorn”

  1. gary
    March 17th, 2011 @ 11:15 pm

    nice logo!

  2. Julie Bairstow
    August 2nd, 2012 @ 4:40 pm

    I would like to know who is your Marketing Manager and their email address so that I could forward a sponsorship proposal to them please.

    Thank you
    Julie Bairstow
    Marketing Team
    LCA Events

  3. Fabienne
    May 31st, 2013 @ 4:11 am

    I love this popcorn! The packaging is beautiful and the taste is amazing!

    Fabienne
    http://www.lesproducteursdecaractere.com

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