Lovely Package

Curating the very best packaging design

John Sleeman Presents Series

December 4, 2008 | 2 Comments

Designed by Dossier Creative | Country: Canada | Fonts used: Custom Script (Sunderland), Beaufort, Futura, Univers Ultra

“Sleeman Breweries is one of Canada’s largest and oldest breweries; dating back to 1834 when John H. Sleeman established himself as a master brewer and a malter in Ontario. All natural ingredients and attention to quality have been the Sleeman hallmarks for five generations. Our challenge was to rebrand the John Sleeman Presents premier line of packaging – Fine Porter and Indian Pale Ale – to commemorate the founding father’s achievements and to reflect the brands time tested values of craftsmanship and brewing excellence. Our unique bottle and package design – a blend of old world and new world cues – not only reflects the sophistication and tradition of Sleeman, but also seemlessly ties in with the entire brand family. The clean and fresh design invites you to sample a historic and proudly Canadian beer of yesterday.”

Comments

2 Responses to “John Sleeman Presents Series”

  1. meatyard
    December 5th, 2008 @ 7:30 pm

    Yeah, that’s terrific. Now, if they’d only put 1/2 the effort into making a decent beer instead of the tasteless swill that they sell.

  2. toebone
    March 26th, 2009 @ 12:09 pm

    Haven’t tried their beer, but clear bottles are going to put me off their product far faster than their nice packaging is going to attract me. Form over function.

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