Johnnie Walker Black Label

Designed by Bloom | Country: United Kingdom | Font: Engravers
“We’ve just designed a limited edition bottle to mark the 100 year anniversary of both Johnnie Walker Black Label and Selfridges. Each of the 100 bespoke bottles produced has a real leather label and is individually numbered. Exclusive to Selfridges, each bottle costs £100.”











10 Comments, Comment or Ping
Stephen Coles
FontShop Scotch.
May 9th, 2009
joseph
Design is great but runs counter to the entire image.
“Label” – tag; sticker; mark; identity; brand name; etc.
The label is supposed to be the small portion of the product bearing the identity.
Since it’s called “Black label”, why wrap the black bottle with “YELLOW”?
That yellow “wrapper” which highlights the bottle in black, is in essence, the very impression that would initially catch connoisseur’s attention.
So, Johnny Black is no longer effectively applicable. This must be called “Johnny Black, Yellow Strapped”!
May 13th, 2009
Onedinkenedi
I have to agree with you joseph,
The yellow strap is drawing too much attention away from the product, although I’m fond of this color-pairing. It makes the whole thing a bit dangerous (bee analogy), but trustful (warm yellow).
I don’t like whisky (neither this brand, nor anyone else); maybe that’s why I can so easily accept the “violation” of the original meaning of Black LABEL.
Bee Label.
May 14th, 2009
Dave
I have to agree with Joseph. When I first saw this I thought that the designers were covering up the label. I didn’t think that the project was finished. Although, I have to say that I dig the box it’s in. Very creative.
May 14th, 2009
asiedua
Where can I buy this product? I love it.
Jun 10th, 2009
Emma
Trying to locate where to buy Johnny Walker limited edition Selfridges bottle. No luck at Selfridges.
Can you supply or give me a contact please?
Thank you,
Emma
Jun 19th, 2009
Kevin
I disagree with Joseph, If you notice the bottle itself, is wrapped in black, quite a difference from the traditional clear bottle with a black “strap”. Instead of simply a black label, they have created a black cloak for the bottle.
Jun 27th, 2009
OakmanNZ
I disagree with everyone.
They are retaining the traditional Johnny Walker company colours and using them in an effective manner which attracts the eye.
This bottle would stand out amongst the myriad of bottles on a shelf.
The modern look adds to its exclusive appearance
I feel Joseph is looking at this with too much of a students eye and h appears to be repeating text book rubbish like an amateur. Think outside the square Joseph, imagine if everything had to follow the rules that you so blindly believe in…..small labels…..pfffft.
Jun 28th, 2009
mehdi salem
beautiful work
Jul 29th, 2009
scott
i was one of the lucky one’s who managed to get one of these bottles and it is stunning, it stands out even amongst some of the more rarest and expensive bottles, this was a great addition to my collection, and hopefully and investment for the future
Jan 15th, 2010
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