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Johnnie Walker Black Label

May 9, 2009 | 16 Comments


Designed by Bloom | Country: United Kingdom | Font: Engravers

“We’ve just designed a limited edition bottle to mark the 100 year anniversary of both Johnnie Walker Black Label and Selfridges. Each of the 100 bespoke bottles produced has a real leather label and is individually numbered. Exclusive to Selfridges, each bottle costs £100.”




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16 Responses to “Johnnie Walker Black Label”

  1. Stephen Coles
    May 9th, 2009 @ 3:56 pm

    FontShop Scotch.

  2. joseph
    May 13th, 2009 @ 7:15 am

    Design is great but runs counter to the entire image.

    “Label” – tag; sticker; mark; identity; brand name; etc.

    The label is supposed to be the small portion of the product bearing the identity.

    Since it’s called “Black label”, why wrap the black bottle with “YELLOW”?
    That yellow “wrapper” which highlights the bottle in black, is in essence, the very impression that would initially catch connoisseur’s attention.

    So, Johnny Black is no longer effectively applicable. This must be called “Johnny Black, Yellow Strapped”!

  3. Onedinkenedi
    May 14th, 2009 @ 2:01 am

    I have to agree with you joseph,

    The yellow strap is drawing too much attention away from the product, although I’m fond of this color-pairing. It makes the whole thing a bit dangerous (bee analogy), but trustful (warm yellow).

    I don’t like whisky (neither this brand, nor anyone else); maybe that’s why I can so easily accept the “violation” of the original meaning of Black LABEL.

    Bee Label.

  4. Dave
    May 14th, 2009 @ 10:56 am

    I have to agree with Joseph. When I first saw this I thought that the designers were covering up the label. I didn’t think that the project was finished. Although, I have to say that I dig the box it’s in. Very creative.

  5. asiedua
    June 10th, 2009 @ 9:25 am

    Where can I buy this product? I love it.

  6. Emma
    June 19th, 2009 @ 9:51 am

    Trying to locate where to buy Johnny Walker limited edition Selfridges bottle. No luck at Selfridges.
    Can you supply or give me a contact please?
    Thank you,

  7. Kevin
    June 27th, 2009 @ 2:38 pm

    I disagree with Joseph, If you notice the bottle itself, is wrapped in black, quite a difference from the traditional clear bottle with a black “strap”. Instead of simply a black label, they have created a black cloak for the bottle.

  8. OakmanNZ
    June 28th, 2009 @ 7:50 pm

    I disagree with everyone.

    They are retaining the traditional Johnny Walker company colours and using them in an effective manner which attracts the eye.

    This bottle would stand out amongst the myriad of bottles on a shelf.

    The modern look adds to its exclusive appearance

    I feel Joseph is looking at this with too much of a students eye and h appears to be repeating text book rubbish like an amateur. Think outside the square Joseph, imagine if everything had to follow the rules that you so blindly believe in…..small labels…..pfffft.

  9. mehdi salem
    July 29th, 2009 @ 1:14 pm

    beautiful work

  10. scott
    January 15th, 2010 @ 2:06 pm

    i was one of the lucky one’s who managed to get one of these bottles and it is stunning, it stands out even amongst some of the more rarest and expensive bottles, this was a great addition to my collection, and hopefully and investment for the future

  11. aaron
    April 27th, 2011 @ 5:48 am

    This is ridiculous. 100 pounds for a bottle of black label? Really? Don’t hold your breath if you’re expecting this to grow in value. People collect liquuor for the fine content, no one is going to give a crap about a bottle of black label. I guess this is something like collecting milk bottles I suppose..

  12. Slip Digby
    September 5th, 2012 @ 10:59 am

    There are no bad whiskies…… just some are better than others

  13. The only one who used common sense
    November 7th, 2012 @ 4:13 am

    You are all missing the point! If anyone would bother to read and find out any type of information before running their mouth, they won’t look so stupid. Obviously this is a compilation between two companies Selfridges and Johnny walker. Selfridges uses the color yellow as the company primary color. They have done previous work with Coca Cola and Absolut vodka in where they wrapped the bottles yellow. Johnny walker kept its essence by keeping their bottle black and by adding the yellow strap combines both companies together. (marketing)

  14. ATHOS
    November 16th, 2012 @ 5:57 am

    where could i buy a bottle?

  15. Mem
    May 28th, 2014 @ 6:33 am

    Would you sell it Scott ?

  16. DMG
    October 1st, 2015 @ 4:23 am

    Good blend of everything…

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