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Johnnie Walker Black Label

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Designed by Bloom | Country: United Kingdom | Font: Engravers

“We’ve just designed a limited edition bottle to mark the 100 year anniversary of both Johnnie Walker Black Label and Selfridges. Each of the 100 bespoke bottles produced has a real leather label and is individually numbered. Exclusive to Selfridges, each bottle costs £100.”

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10 Comments, Comment or Ping

  1. FontShop Scotch.

  2. joseph

    Design is great but runs counter to the entire image.

    “Label” – tag; sticker; mark; identity; brand name; etc.

    The label is supposed to be the small portion of the product bearing the identity.

    Since it’s called “Black label”, why wrap the black bottle with “YELLOW”?
    That yellow “wrapper” which highlights the bottle in black, is in essence, the very impression that would initially catch connoisseur’s attention.

    So, Johnny Black is no longer effectively applicable. This must be called “Johnny Black, Yellow Strapped”!

  3. Onedinkenedi

    I have to agree with you joseph,

    The yellow strap is drawing too much attention away from the product, although I’m fond of this color-pairing. It makes the whole thing a bit dangerous (bee analogy), but trustful (warm yellow).

    I don’t like whisky (neither this brand, nor anyone else); maybe that’s why I can so easily accept the “violation” of the original meaning of Black LABEL.

    Bee Label.
    :)

  4. I have to agree with Joseph. When I first saw this I thought that the designers were covering up the label. I didn’t think that the project was finished. Although, I have to say that I dig the box it’s in. Very creative.

  5. asiedua

    Where can I buy this product? I love it.

  6. Emma

    Trying to locate where to buy Johnny Walker limited edition Selfridges bottle. No luck at Selfridges.
    Can you supply or give me a contact please?
    Thank you,
    Emma

  7. Kevin

    I disagree with Joseph, If you notice the bottle itself, is wrapped in black, quite a difference from the traditional clear bottle with a black “strap”. Instead of simply a black label, they have created a black cloak for the bottle.

  8. OakmanNZ

    I disagree with everyone.

    They are retaining the traditional Johnny Walker company colours and using them in an effective manner which attracts the eye.

    This bottle would stand out amongst the myriad of bottles on a shelf.

    The modern look adds to its exclusive appearance

    I feel Joseph is looking at this with too much of a students eye and h appears to be repeating text book rubbish like an amateur. Think outside the square Joseph, imagine if everything had to follow the rules that you so blindly believe in…..small labels…..pfffft.

  9. mehdi salem

    beautiful work

  10. scott

    i was one of the lucky one’s who managed to get one of these bottles and it is stunning, it stands out even amongst some of the more rarest and expensive bottles, this was a great addition to my collection, and hopefully and investment for the future

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