Designed by Pearlfisher | Country: United Kingdom
“Task: Brand repositioning, moving from worthy naturals to focusing on taste, passion and experience. Scope: Strategy, logo, brand identity, redesign of core product ranges, tone of voice, pack copy.”
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Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Pearlfisher | Country: United Kingdom
“Task: Brand repositioning, moving from worthy naturals to focusing on taste, passion and experience. Scope: Strategy, logo, brand identity, redesign of core product ranges, tone of voice, pack copy.”
