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Julep Nail Parlors

July 15, 2012 | 2 Comments

Designed by Turnstyle | Country: United States

“Julep Nail Parlors, with their trend-setting colors and toxin-free products, are cozy yet luxurious salons for healthier manicures and pedicures. For Julep, nail color lies at the intersection of beauty and fashion. It allows grown-up women to play, step out of their comfort zone and experiment with color and style. The company ethos is grounded in the “girlfriend” power of women emboldening each other to be their most vital, beautiful, confident, and happy. Popular with celebrities such as Anne Hathaway and Kate Hudson, Julep names their enamels after the stars they are inspired by. Blake is a sunny yellow, January is that perfect Betty Draper red and Gwyneth is a classic pink.”

“As Julep prepared to go national with their ever-evolving array of nail vernis colors, they commissioned Turnstyle to redesign their full-line of product packaging. Vertical rectangular nail vernis bottles with clean lines create a sense of elegance and sophistication. A signature graphic brush stroke “window” on each vernis bottle not only reveals the color inside, but also gives a sense of the creamy richness of the product inside. The packaging for additional products, such as scrubs, oils, serums, and brighteners, each employ a unique graphic brush stroke which indicates the consistency of that particular product when applied. Overall, a limited black and white color-palette evokes a sense of upscale sophistication while letting the nail vernis colors be the stars of the show. Boxes create a premium feel and communicate the company tagline, “Shine On.”


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2 Responses to “Julep Nail Parlors”

  1. Selena
    July 17th, 2012 @ 10:06 am

    really nice use of negative space to create the smears!

  2. fred
    July 26th, 2012 @ 11:51 am

    Love this work, beautiful restraint and extremely sophisticated, relying on strokes and minimal color & typography.

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Lovely Package

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