February 6, 2011 | 5 Comments
Designed by Garrofé | Country: Spain
“Perfumeries Julia has entrusted to Garrofé Brand&Pack the design of the packaging collection for the launch of their new line of beauty and cosmetic products, Júlia Essential Oils. This line has six essential oils for the care and the personal beauty: Júlia Water, Musk Rose Oil, Argan Oil, Slimming Body Oil, Firming Body Oil and Seduction Body Oil. The line also includes perfumed candles, Intense Candle, and a set of incense sticks, Mikados, to give the home some atmosphere.
Garrofé Brand&Pack has designed all the packaging of the new line thinking both about the natural and beneficial own properties of the essential oils and about the tastes and needs of the target, basically women with a moderate to high purchasing power who care about their physical and spiritual well-being, who look for high-range products and who trust in Perfumeries Júlia.
Designing this packaging line we were looking for a renewed-classic look, with the white color as the main character, providing elegance thanks to its sober lines and transmitting the main attributes of this kind of products: well-being, calm, peace, spirituality, with an exotic Oriental touch provided by the aesthetics of the flasks.
All together, this packaging for the line Júlia Essential Oils responds with its design to the expectations of Perfumeries Júlia, to the positioning of the product in the market and to the tastes of its target.”