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Kaffe 1668

November 17, 2009 | 4 Comments


Designed by Megan Cummins | Country: United States

“I recently did work for a start-up company in downtown Manhattan. They were on a very tight budget and needing everything to be printed from their standard 8.5×11 printer. One particular challenge of branding them was the packaging for their line of teas. They had over 20 teas, 6 varieties, each with their own unique description, health benefits, and brewing instructions. Needless to say, it was a fun challenge in real-world information design applied to packaging. I was able to arrange all of the necessary information on single labels which they adhered to the stock bags they had. The labels were small enough to fit two per standard letter size paper- saving not only money, but also paper.”






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4 Responses to “Kaffe 1668”

  1. Brandon
    November 17th, 2009 @ 3:34 pm


  2. Michelle Lam
    November 18th, 2009 @ 10:10 am

    Very inspiring. I’m currently designing a tea packaging and looking at this packaging gave me some ideas. Thank you.

  3. akrokdesign
    November 19th, 2009 @ 1:59 am

    nice work, megan. :-)

  4. johanna
    November 19th, 2009 @ 11:48 pm

    this is really nice, I love the color scheme.
    However, with more than 20 different teas I would like to know how you managed to differentiate them enough from each other? This shows only how to separate red/green/black/white teas, how about the different flavors?
    And also, is the company name Kaffe?? A bit strange since that is the swedish word for coffee… :)

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