September 17, 2013 | 3 Comments
Designed by Bessermachen | Country: Denmark
“Karamelleriet is the result of two enthusiasts, a common dream, and a respect for old handcraft. This is reflected in their completely handmade products and personal production.
The new visual identity had to reflect these values while at the same time being innovative, and daring to be different. With this Karamelleriet has achieved an expression that their caramel production is the best.
The design was developed by Bessermachen design studio in close collaboration with Karamelleriet.”
“Inspiration: The entire expression is based on the most essential: the caramel. The contrasting curves which occur during the whole process and the simple and elegant expression the finished caramel has.
Logo: The first steps were to enclose Karamelleriet and their craft in a logo which is unique and handmade. The caramels soft organic shape and the characteristic lines when it is stretched became the foundation for the hand-drawn logo.”
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