Lovely Package

Curating the very best packaging design

King Louis Bier

August 24, 2012 | 2 Comments

Designed by Insight Design Studio | Country: Serbia

“King Louis Bier is a young German (Bavarian) beer for young people. Bavaria is one of Germany’s very unique states with strong traditions (“Lederhosen”, “Oktoberfest”, the Alpes mountains, etc.). The historical person of King Louis (“Koenig Ludwig II von Bayern” / King Louis II of Bavaria – last century’s famous Bavarian king) represents this tradition.”


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2 Responses to “King Louis Bier”

  1. Paul Clark
    August 26th, 2012 @ 11:24 pm

    There seems to be a lot of packaging leveraging off clean , crisp white, these days, but I am not sure it works for a beer.

    Personally I like to see the colour of the beer I am drinking, and I am unsure what message colour combination is sending….toothpaste anyone?

  2. Nikola Vucicevic
    September 15th, 2012 @ 6:05 am

    Hi Paul Clark, I have visited your web site and I have seen some pretty amazing work. Honestly. That is why I am surprised by your nonprofessional comments about Lovely Package site and my design. Its not about white, toothpaste or anything like this…
    The thing is: this design is made by following the directions of a market research in Germany. I don’t know if you are fully informed, since you are on the opposite side of the planet, but young people who drink beer on the beaches while dancing on the grace bare foot… They just love it. 
    When I created the black box for one ice cream some people said that that concept will never work. But eventually this very product was become the best brand in the state. When I created the design for ones whisky some people said that that is totally wrong… but last than a year after we promote this package this whisky was No one selling whisky in this part of Europe.
    When I visited Japan, few months ago, I have seen totally different approach in advertising a product. We would probably do it complicity different here in EU. That is local market.
    So, continue in you good work cause you are so good in it. And if you don’t like some design just say it. That is not a problem. But don’t offend anyone because that is not a style one designer like you should have. 
    Cheers Mate.

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