Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Philip Spradley | Country: United States
“Hand-painted, old hardware store signage was the inspiration for this line of hand tools from Klein. Combined with bold, quirky tag lines, the packaging reflects quality and has substantial shelf-presence.”
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Discover Cecilia’s Farm, a six-generation family business known for premium dried fruit products. This blog explores their innovative packaging concept for their Fruit Smoothie Bars, designed to combine elegance, boldness, and a modern aesthetic.
Discover the refreshing redesign of St Austell Brewery’s award-winning IPA, Proper Job. Thirst and Tobias Hall collaborate to merge the brand’s ale legacy with modern appeal, reinvigorating its identity for all generations.
Explore the harmonious fusion of modern design and traditional Korean craftsmanship in KookSoonDang’s REA 2013 BORN premium distilled soju. The design carries a narrative and embodies Korean soju heritage.
Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
Riverside Design Studio’s packaging for Fenjiu’s “Clear Fragrance Memory” spirits combines traditional Chinese elements and colors, forming a ‘picture in memory’ while highlighting the product’s history and elegance.
Designed by: PepsiCo Design & Innovation
Country: United States
Designed by Philip Spradley | Country: United States
“Hand-painted, old hardware store signage was the inspiration for this line of hand tools from Klein. Combined with bold, quirky tag lines, the packaging reflects quality and has substantial shelf-presence.”
