Lovely Package

Curating the very best packaging design

Kronvodka

January 26, 2009 | No Comments

kronvodka1

Designed by Neumeister | Country: Sweden | Font used: Futura

“Input: V&S, one of the world’s leading international spirits companies, wanted to regenerate Kronvodka, Swedish vodka brand with a royal heritage dating back to the 18th century.

Output: Kronvodka’s black and silver packaging with the new symbol was designed to attract a male audience between the age of 35-49.

Outcome: At the relaunch, Kronvodka immediately attracted attention in the media as well as in the shops. The sales forecast was quickly revised upwards.”

kronvodka2

kronvodka3

Comments

Your Comment





Lovely Package

Curating the very best packaging design


Sponsors





Warning: include(/nfs/c02/h11/mnt/28959/domains/lovelypackage.com/cgi-bin/footer.php) [function.include]: failed to open stream: No such file or directory in /nfs/c02/h08/mnt/28959/domains/lovelypackage.com/html/wp-content/themes/lp_elements-of-seo/footer.php on line 16

Warning: include() [function.include]: Failed opening '/nfs/c02/h11/mnt/28959/domains/lovelypackage.com/cgi-bin/footer.php' for inclusion (include_path='.:/usr/local/php-5.3.29/share/pear') in /nfs/c02/h08/mnt/28959/domains/lovelypackage.com/html/wp-content/themes/lp_elements-of-seo/footer.php on line 16