January 26, 2009 | No Comments
“Input: V&S, one of the world’s leading international spirits companies, wanted to regenerate Kronvodka, Swedish vodka brand with a royal heritage dating back to the 18th century.
Output: Kronvodka’s black and silver packaging with the new symbol was designed to attract a male audience between the age of 35-49.
Outcome: At the relaunch, Kronvodka immediately attracted attention in the media as well as in the shops. The sales forecast was quickly revised upwards.”